Best 12 Features of B2B Ecommerce Website Design( Guide 2022)

November 2, 2022

As we all know, online business is growing rapidly. With the increase in internet usage, more and more people are turning to the internet for their daily needs and are more curious about B2B Ecommerce Website Design.

Business to Business (b2b) eCommerce websites play a vital role in this, as it is a channel to sell products or services to others. These websites are also popular due to their user-friendly interface and easy navigation.

According to the report, the average B2B eCommerce site has a gross margin of approximately 11%, compared to 5.8% for total US manufacturing and distributor sales. This is a significant difference that will drive more B2B companies to make the shift towards eCommerce, as it allows them to take advantage of economies of scale and scale their business without having to invest in infrastructure.

1. Advanced Product Configurations: B2B Ecommerce Website Design

You can configure your products to have different options such as color, size, quantity, style, etc. This will allow you to configure the product to fit the customer’s needs. When you need to have a customized product configuration that is not available as a standard feature in your CRM software, you may be in need of an advanced product configurator tool. This could involve a software add-on to your CRM, a web application, or even a dedicated solution. 

2. Do Market Research and Define Your Niche:

Do Market Research is one of the most important steps in starting a business. This involves researching what people want and need, what’s popular, what’s not, and what you have to offer. You also need to research what is popular in other markets and how successful they are. This will help you know what your product should look like and how it should function.

There are a number of tools at your disposal that will help you define the niche that you are targeting.

  • Google Trends
  • Keywords in Context
  • Keyword Difficulty Tool

3. Let Shoppers know you Sell B2B: B2B Ecommerce Website Design

If you have a product that is new to the market, you can use the “Product Showcase” section on your website to showcase the product. The showcase should include a short description of the product, pricing, and benefits.

If you have historically worked in B2C or wholesale, people will recognize that you have recently pivoted to B2B. Helping B2B sales reps sell more by providing a clear language translation service for their prospect.

This can be accomplished through various methods such as quote buttons and credit application links.

4. Take a Look at Trending Products: B2B Ecommerce Website Design

Another way to learn what is trending is to look at products that are selling well. You can use Google Trends to see which search terms are driving traffic to your website. A good example of this is the case study I found of a company called “VIPKID.” They provide a service for parents to watch their children while they are away from home. This was one of the hottest new trends in 2016, but it didn’t come out of anywhere.

5. Great UX/UI:

A well-designed, easy-to-use website can make your company’s user experience much more positive and discoverable. By incorporating the right design and UX, you can make your website a pleasure to browse and drive customers to checkout.

If you’re a B2B seller looking for a powerful eCommerce platform, then Shopify has a lot to offer. With themes for different industries in every industry vertical, you can set up your eCommerce store faster than ever before. You can’t just “build it” or else it will never end. Building a site is just the first step. You’ve already got the foundation you need to take your business to the next level.

6. Strapping SEO features:

b2b ecommerce website design

Search Engine Optimization (SEO) is a vital part of any website. This includes optimizing for mobile and other devices, making sure you are on social media sites, and getting as much exposure as possible. It is an ongoing process, but not a complicated one. 7.

A/B testing tool: Testing different designs and page elements can be a very time-consuming process. Luckily, there are many tools out there that allow you to do this. One of the best is “Unbounce.

7. Responsive Web Design:

In 2013, Google announced its intentions to implement responsive web design into its search results pages. Responsive web design makes your website display well on desktop, tablet, and mobile devices.

You need to make sure that your website is mobile-friendly and will be accessible from any device, including smartphones and tablets. Your website needs to be mobile-friendly and functional on all mobile platforms, whether it’s Android or iOS. If you don’t have it on your site, you risk losing a lot of customers.

Your customers will likely find your website on their phones, which makes life easier for them. If you make their lives easier, they’ll be more inclined to buy.

8. Detailed site search and filtering:

When users search for a specific product or service on your site, do they get exactly what they are looking for? Are the results relevant? If not, users may leave your site because they did not find what they were looking for. To help ensure that your site is as user-friendly as possible, you need to give users the ability to narrow down their search results by filtering. This can be done in several ways.

9. Customization:

A customized website design can help you reach out to your customers and give them what they want. When people are buying something online, they are more likely to purchase if the website looks similar to other sites they have bought from. The design of your website can help you target your audience and help you increase sales. Make sure your website works on all devices. Mobile browsing is becoming increasingly popular, and it is only going to grow. This means that if you don’t have a mobile-friendly site, you may be losing out on sales.

10. For International Selling Include Multiple Languages:

Your website should be easy for your international customers to use. If you have several languages on your website, it will be much easier for your customers to find what they want. You can do this by including multiple languages on your website. Another way to include multiple languages is to add subtitles to your videos. Subtitles can be added to your video in many different ways. You can make them easily by adding text to your videos. 

11. Security-focused:

One of the biggest problems that websites have today is security. People are worried about hackers stealing their information and other things from their sites. This means that people are turning away from buying from sites that aren’t secure.

Your website is an extension of your brand and your business. It’s important to make sure your site is as secure as possible so your customers will trust you and your products will be comfortable. To help ensure that you’re using the best security practices when processing payments, it’s best to ensure your website is PCI DSS compliant.

12. Consider Your Resources and Budget:

You need to be realistic about how much money you have to spend on yourself. If you have a limited budget, you may need to choose between buying a new dress or buying groceries.

Final Thoughts:

In conclusion, if you’re serious about creating a profitable b2b eCommerce website, you need to be committed to the long haul. It’s not a quick fix. You need to have a clear plan, a solid strategy, and a lot of patience. But, if you do it right, the payoff can be huge. The best part of this whole process is that you don’t need to spend a fortune. You can start small and grow your business over time.

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